DermIdenticals is an exquisite range of skin care products formulated by Ballina based compounding chemist and pharmacist Dr Michael Serafin PHD.

Evolving Media worked in collaboration with Rebecca Asquith from Emanation Media to design and develop a clean and elegant eCommerce website on the WordPress platform that would display beautifully across all devices.

It was a joy to work on this website. The DermIdenticals philosophy, ‘Nurturing The Beauty Within’, is very unique in the cosmetics industry. Rather than promoting an image that makes women feel less, Dr Serafin’s skin care products are designed to support women of all ages to celebrate their natural beauty by caring for themselves and their skin.

DermIdenticals cosmeceuticals are made with the highest integrity and the very best quality ingredients. I have seen the results and they are truly astounding.

Fun fact: the little known secret to Jonathan’s beautiful skin is that he uses DermIdenticals Refresh Exfoliating Cleanser followed by their Refresh Hydrating Cleanser after his weekly shave… (true story).